Contact management software can streamline sales and even uncover missed opportunities, all with a lower barrier to entry than full-on CRM. That makes it perfect for many small businesses and startups.
If you think customer relationship management (CRM) and contact management are the same thing, you’re almost right. Contact management is a subset of CRM. But where CRM systems attempt to track any and all customer interactions and then tie that data into the sales pipeline, digital marketing campaigns, and even your supply chain, pure contact management systems are much more focused. These systems generally work to maintain rock-solid addressing data, along with a summary of sales and associated sales rep information (especially any open contracts). They may also include a summary of other touchpoints with that customer, such as verbal communications or help desk calls.
