Read more about Google Play cuts subscription fee from 30% to 15% starting Jan 1, 2022 on Business Standard. Google Play currently charges 30 per cent fees for subscription services after 12 months. Now this will be 15 per cent for subscription services from the first day
said today that starting on January 1, 2022, it will be decreasing the service fee for all subscriptions on Play to 15 per cent from 30 per cent, and for developers offering subscriptions, this means that first-year subscription fees will be cut in half. „Digital subscriptions have become one of the fastest growing models for developers but we know that subscription businesses face specific challenges in customer acquisition and retention. We’ve worked with our partners in dating, fitness, education and other sectors to understand the nuances of their businesses. Our current service fee drops from 30 per cent to 15 per cent after 12 months of a recurring subscription. But we’ve heard that customer churn makes it challenging for subscription businesses to benefit from that reduced rate. So, we’re simplifying things to ensure they can,“ said Sameer Samat, Vice President, Product Management at Google, in a blog post on Thursday.
