Shoppers will need to get crafty this year to secure the best possible Black Friday discounts.
It’s likely there will be fewer total products on sale this Black Friday (November 26), making holiday shopping all the more difficult for consumers, new data suggests. According to research from software giant Salesforce, an unfortunate cocktail of factors (including the global chip shortage and supply chain disruption) has created “economic and logistical headwinds” that are preventing retailers from offering as wide a range of products and discounts. The company’s figures, drawn from its digital commerce platform, suggest global retail catalogs shrunk by 4% between November 1 and November 15. In the same period last year, catalogs grew by 34% in the run-up to the big shopping weekend.
