Apple and ByteDance strike a deal
The publisher of TikTok, China’s ByteDance, has revealed it has teamed with Apple for its first voice search service. The deal means Apple’s Siri digital assistant will be able to initiate searches on Douyin and will in fact be the first voice service allowed to do so. ByteDance has told Chinese media that it hopes the Siri connection will make Douyin easier to use. For Apple, the value in the deal is clear: Douyin has over half a billion monthly active users in China, but the iPhone has just 23 per cent market share in the Middle Kingdom.
