(Bloomberg) — Apple Inc. introduced 5G versions of its low-end iPhone SE and iPad Air tablet, as well as a redesigned Mac desktop computer and faster processor, kicking off what’s likel…
By Mark Gurman| Bloomberg Apple Inc. introduced 5G versions of its low-end iPhone SE and iPad Air tablet, as well as a redesigned Mac desktop computer and faster processor, kicking off what’s likely to be its most prolific year yet for new product releases. Apple unveiled the devices during a virtual event Tuesday that it called “Peek performance,” looking to keep up its momentum following a record-setting holiday quarter that exceeded Wall Street’s expectations. Chief Executive Officer Tim Cook also announced plans to bring Major League Baseball games to the company’s TV+ streaming service. The presentation included a new Apple processor named M1 Ultra that the company called the most powerful personal-computer chip ever. The product is part of Apple’s yearslong shift away from using Intel Corp. processors in favor of its own components. The new desktop computer, called the Mac Studio, features the M1 Ultra chip and is aimed at app developers, photo editors and video creators. Apple also unveiled a separate 27-inch monitor that is far cheaper than the current model, coming in at $1,599. There were few major surprises at the event, and the shares slipped less than 1% to $158 after it concluded. They have fallen about 10% this year, in line with a broader stock slump.
