An event characterized by Apple’s growing processor technology advantage points to a new future for enterprise tech.
Once upon a time, the tech industry flocked to Apple events to swoon over software and hardware design. Things have changed. Now, the industry tunes in to swoon over the architecture — and weep over lost opportunities as Apple moves its platforms far, far ahead of everybody else. The company’s “ Peak Performance “ event today saw the company perform a big, old-fashioned smackdown. In short, the days when Apple computers looked great, ran fantastic software, but seemed a little underpowered are behind us. Now, its machines look great, still run fantastic software, and actually deliver just as much (or more) power than you get from other platforms, while at the same time displaying a clear commitment to environmental stewardship. That last commitment means any enterprise currently running many PCs can see an almost immediate cost benefit just by replacing those PCs with Macs, because Apple’s processors demand so little power. So, what did Apple introduce? Now with 5G, an A15 processor, better battery life, and a new camera system capable of taking brilliant pictures, the 4.7-in. iPhone SE costs starts at $429 (64GB). This is now the best way to deploy 5G support across mobile teams on a budget, and the fact Apple has proved it will support these devices with new software and security patches for years makes this device a strong contender for anyone’s smartphone deployment budget. Apple surprised almost everyone with a new iPad Air. Confirming speculation that appeared at the 11th hour, the system now uses an M1 chip (the same as you find in Macs), has a 12MP camera with CenterStage, a 10.9-in. Retina Display and 5G as a cellular option (if you want it). The design is pretty much unchanged: you still get Touch ID and a Home button.
