Apple wants you to believe it’s there to save you, especially when you’re short of cash.
If there’s one word that sums up Apple, it’s generosity. If there are two words that sum up Apple, they are generosity and magnanimity. How many other companies are generous enough to sell you something revolutionary and then magnanimous enough to help you in your greatest hour of distress? We’re here today, you see, to consider one man’s desperate plight. This man found himself suffering more than any human should. He found himself without hope or even a dollar to his name. And he found himself rescued by a generous and magnanimous corporation. Wait, what are we talking about here? It’s Apple’s latest advertising attempt to get you to sign up for its credit card. Perhaps you think Apple’s proximity to Goldman Sachs on the Apple Card might turn you into a less likable sort of person. Apple, though, wants you to know it’s all about love and caring. It wants to lull you into admitting that you just can’t leave home without an Apple Card. On your iPhone, that is. The true joy, of course, is that it’s linked with Apple Pay, so you can suddenly have money.
