(CNN) — The parent company of Facebook and Instagram is taking on a new role as a brick-and-mortar retailer.
(CNN) — The parent company of Facebook and Instagram is taking on a new role as a brick-and-mortar retailer. On Monday, Meta announced the Meta Store, which will be the company’s first attempt at selling its physical products — including the Quest 2 virtual reality headset and Portal video calling device — directly to consumers in person. The store will also offer demos of the Ray-Ban Stories smart glasses that were developed with Ray-Ban, but customers who want to buy them will be directed to a Ray-Ban website to do so, Meta said. Unlike, say, the Apple Store, there will only be one Meta Store for now, and it will be based at the company’s campus in Burlingame, California (specifically, at 322 Airport Boulevard). Meta is the latest big tech company to open a retail store to showcase its hardware. Google opened one such store in New York last year.
