The Wall Street Journal reports that during the years before Apple’s tracking restrictions hurt Meta’s business, the companies floated ideas for Meta – then called Facebook –.
The big picture: The relationship between Apple and Meta has turned particularly sour over the last couple of years, chiefly due to anti-tracking policies on Apple devices. According to a new report, however, the two companies once tried to find a compromise. Nonetheless, differences between their revenue streams continue to create problems between the two.
The Wall Street Journal reports that during the years before Apple’s tracking restrictions hurt Meta’s business, the companies floated ideas for Meta – then called Facebook – to share some of its revenue with Apple. Apple’s App Store would have been the primary channel for the agreement.
Even before Apple started letting iPhone users opt out of tracking from advertisers – angering Facebook – tension existed between the two companies. Some Apple executives were annoyed that Meta’s apps like Facebook and Instagram were among the most popular on the App Store but generated no revenue for Apple.
