Apple has set its fall product launch date and is inviting the media to Apple Park
Apple has set September 7 as the date for the launch of its rumored iPhone 14. There are no details beyond time and place: The „Far Out“ event will take place at 1 PM PST at the Steve Jobs Theater on its Apple Park Campus and will stream online at Apple Events (opens in new tab).
The announcement at least ends one bit of Apple world speculation but leaves the door open for just what we should expect to see and hear on September 7. By the way, it’s worth noting that the newest iPhone is getting a fairly unusual first-Wednesday-in September launch date. Typically, Apple unveils products on a Tuesday and, with the iPhone, it’s often been in the second week of the month. But September starts late in the week and then there’s Labor Day weekend in the U.S., which basically cuts out Monday as a travel day for assorted analysts and press (like us!) who will be in attendance.
When Apple CEO Tim Cook walks out on stage on that Wednesday, he’ll be carrying – well – nothing. Cook will first talk about the state of the company and how Apple has overcome the challenges of the pandemic and ensuing supply constraints. He’ll laud new store openings around the world and, we bet, butter up Apple’s „amazing team“ in an effort to get everyone on board (opens in new tab) with coming back to Apple Park and other Apple offices at least three days a week.
Cook may also tease new Apple TV shows as a way of showing the strength of its services – and reminding investors that Apple’s fortunes are not solely tied to its still highly profitable iPhone line.
At some point, Cook will start introducing the iPhone 14, which will actually be as many as four iPhone 14 models:
Most rumors point to the iPhone 13 mini being the last in a short-lived line of pint-sized iPhones.
