Facebook endured what was arguably (it’s had plenty) the company’s biggest PR disaster to date when news that now-defunct British political consulting firm Cambridge Analytica harvested the.
What just happened? Four years have passed since Facebook was rocked by the biggest scandal in the company’s history, Cambridge Analytica, but it’s still dealing with the fallout. The social network’s parent, Meta, has just agreed to settle a privacy lawsuit over the case, thereby ensuring CEO Mark Zuckerberg, current chief operating officer Javier Oliva, and former COO Sheryl Sandberg avoid hours of questioning from lawyers while under oath.
Facebook endured what was arguably (it’s had plenty) the company’s biggest PR disaster to date when news that now-defunct British political consulting firm Cambridge Analytica harvested the personal data of 90 million users for targeted political ads during the UK’s Brexit referendum and 2016 US presidential campaign.
