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Apple iPhone 15 Pro Max model to be named iPhone 15 Ultra: Analyst Mark Gurman

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Apple analysts predict Apple will bring a major reshape to the iPhone 15 and Pro models to boost sales, and change the iPhone 15 Pro Max name to iPhone 15 Ultra.
Goodbye, Pro Max, hello Ultra?
After launching iPhone 14 series, the Cupertino giant is reportedly working on what comes next, the iPhone 15 series. Apple analysts Ming-Chi Kuo and Mark Gurman have shared details about this next-in-line iPhone lineup. According to Ming-Chi Kuo, Apple will bring a major reshape to the iPhone 15 and Pro models to boost sales in mature markets.
The vast difference between standard and Pro models will help Apple attract more buyers to the higher-end handsets, increasing Pro models’ shipment allocation and boosting sales prices of the entire iPhone 15 lineup phones. Further, the analyst predicts that Apple would make more differentiation between the Pro models but didn’t reveal anything in depth.

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