Intel is trying to garner hype and boost sales of its Arc Alchemist graphics cards and Alder Lake processors by offering free games and productivity software with every purchase of a bundle.
Intel has come up with a new promotional plan to boost the sales of its Arc GPUs and Alder Lake CPUs. The company is trying to break the duopoly of AMD and NVIDIA by offering its own line of dedicated graphics cards, and wants to attract gamers by adopting one of the oldest marketing tricks.
Intel will soon launch its Software Advantage Program, which will reward gamers with free games and productivity software with the purchase of Arc Alchemist graphics cards and Alder Lake processors. The company hasn’t officially announced the program, but its website has confirmed the promotion.
