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A discount ticket promotion by movie theaters across the country turned out to be a blockbuster hit.
The $3 tickets offered Saturday at more than 3,000 theaters drew 8.1 million moviegoers over the usually slow Labor Day Weekend, according to the National Association of Theater Owners.
The first of its kind National Cinema Day boosted ticket sales by 9% over the previous week at theaters that including national chains AMC Entertainment, Regal Cinemas and Cinemark Holdings.
