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“National Cinema Day” on Saturday brought the big screen to moviegoers for a small price – no more than $3 – as American theaters looked to fill seats during the late summer lull.
The one-day nationwide promotion was being offered on more than 30,000 screens in more than 3,000 theaters, including the major chains of AMC and Regal Cinemas. The Cinema Foundation, a nonprofit arm of the National Association of Theater Owners, announced the plan Aug. 28 and said all major film studios also were participating.
Labor Day weekend is traditionally one of the slowest weekends in theaters.
National Cinema Day is intended to flood theaters with moviegoers and prompt them to return in the fall, inspired by a sizzle reel of upcoming films from A24, Amazon Studios, Disney, Focus Features, Lionsgate, Neon, Paramount, Sony Pictures Classics, Sony, United Artists Releasing, Universal and Warner Bros.
