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News reports Wednesday seemed to start out like a bar joke: The richest man in the world walks in carrying a sink . . .
Of course, it was a joke — a colossal joke. The question is whom the joke is on.
For Elon Musk, the punch line was appropriately delivered on Twitter, the company he’s taking over Friday at an inflated price. Calling himself “Chief Twit,” Musk posted the video with the caption “Entering Twitter HQ — let that sink in!”
For the Musk-phobic, it was as funny as a drive-by shooting. CNN analyst Juliette Kayyem denounced Musk’s taunt as “fundamentally cruel.” After all, when Musk was first reported to be buying the company, employees were so traumatized that leadership had to offer emotional support just to “get through the week.”
The reason is less the fear of Musk bringing bathroom fixture than free speech into San Francisco headquarters. Twitter has created one of the largest censorship systems in world history — a system widely condemned for a pattern of political bias and viewpoint intolerance.
Outgoing CEO Parag Agrawal is unabashedly hostile to traditional views of free speech. Soon after he took over, he pledged to regulate content and said the company would “focus less on thinking about free speech” because “speech is easy on the Internet. Most people can speak. Where our role is particularly emphasized is who can be heard.”
For employees who are true believers of this censorship scheme, the joke no doubt feels like it’s on them. The censorship skill set may not be quite as much in demand in a Musk-owned firm. While Facebook, Google and other companies are still committed to corporate censorship, Musk has pledged to restore free speech principles to Twitter.