Apple may well have found another button it can destroy with haptic touch as it introduces the iPhone 15.
Apple has all sorts of signature branding — rainbow fruit, flowing curves in case design, the occasional reality distortion field (via Business Insider) — but perhaps no quality more clearly distinguishes the products of the House of Cupertino than its adamant hatred of buttons.
Despite the fact that, barring quantum, every computer system is fundamentally a bank of switches (per FutureLearn). Apple started purging clicky physical buttons from its products the moment doing so was technologically feasible. It’s never let up. Apple design philosophy has consistently let graceful design overlay the guts of its machines, building computational ecosystems that work with minimal user access to what programmers call the bare metal of the device (via Techopedia).
