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Greg Maffei, the CEO of Ticketmaster’s largest shareholder, Liberty Media, blamed bots for the ticket-selling company’s struggle to get Taylor Swift concert tickets into the hands of over one million “verified fans.”
After a highly criticized ticket presale for Swift on Tuesday, Ticketmaster announced it would cancel Friday’s public ticket sales due to high presale demand.
“Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled,” Ticketmaster announced Thursday.
Due to extraordinarily high demands on ticketing systems and insufficient remaining ticket inventory to meet that demand, tomorrow’s public on-sale for Taylor Swift | The Eras Tour has been cancelled.
Ticketmaster (@Ticketmaster) November 17, 2022
The company launched a “verified fans” feature to try and weed out the bots and get tickets in the hands of actual humans, but it was ultimately unsuccessful due to the “uninvited volume” of sign-ups.
“Never before has a Verified Fan on sale sparked so much attention – or uninvited volume,” Ticketmaster said in a blog post.
