Consumers are keen to make more Christmas purchases online, but poor website design could compromise this.
New research on online shopping habits by enterprise CMS (opens in new tab) Storyblok has claimed poorly-designed websites could cost British ecommerce platforms (opens in new tab) to lose over £1 billion in revenue.
The research found that each online shopper abandons, on average, five purchases a year, with a total value of £50 due to poor website user experience – and 12% of shoppers abandon purchases worth more than £100.
In a survey that asked 6,000 consumers across the US and Europe about online shopping behaviour and website functionality, 48% of UK consumers said they abandon purchases due to bad website design (opens in new tab) and user experience.
