Learn how to authentically integrate NFTs to bring your business into a more community-driven Web3 future.
Like it or not, the age of NFTs is upon us. Despite their reputation as expensive jpegs, NFTs actually represent new infrastructure for the future of the internet. They have the ability to provide market insights without grossly intruding on our privacy; they can create communities and organizations; they can provide the data architecture needed to construct the true vision of Web3.
Forward-looking companies are currently scrambling to integrate NFTs into their tech stacks. We’ve seen NFT integrations by brands ranging from the NBA to Coachella. Some of these applications represent exciting advancements for membership economies, while others veer in the direction of co-opting the technology without delivering on the promise of Web3. As someone working daily to build NFT solutions, I present three things that companies can do to authentically integrate NFTs to bring their businesses into a more community-driven future.
The first step is to begin offering memberships and building a community. That might include issuing NFT membership tokens to loyal subscribers granting them access to your insider community. It could also be issuing an NFT to early supporters and enthusiasts, like the first 100 people to buy a product when it first drops.
These memberships provide an avenue for your company to offer the most interested and enthusiastic parts of your audience early access to products, news, content, special features or anything else. Further, by identifying the inner circle of your users, you can gain important insights and feedback into what matters most to them.
These kinds of insider memberships enable your company to easily maintain and bolster users’ enthusiasm and ambassadorship of your brand. You can even grant that inner circle of users access to an NFT-gated peer-to-peer community space where they can interact with other members, help drive product feedback and help shape the future of the business.
