Nvidia doesn’t want you to remember that the RTX 4070 Ti isn’t really a newly announced GPU.
Nvidia announced a “new” GPU dubbed the RTX 4070 Ti via its broadcast ahead of CES 2023. Why the quotations around “new,” you ask?
Well, it’s not a new GPU at all actually, but you’d never know it by the way Nvidia GeForce head Jeff Fisher just talked about it. If you weren’t paying close attention to tech media news for the past few months, you’d think this was Nvidia’s fourth GPU in the new RTX 40-series — but no. It’s just a new name for a product that was announced last year, and then quickly retracted.
In October of last year, Nvidia did something unheard of in the tech industry. It “unlaunched” a recently announced product, the RTX 4080 12GB.
