The OnePlus Nord 3 looks to be OnePlus’s next midrange phone. We have a new leak of specifications and a possible launch date. Here are all the details.
Until 2020, OnePlus was mostly known for its strategy of launching affordable flagships at eye-popping prices. This business strategy primarily involved the company offering high-end flagship-level features at a lower price than offerings from premium brands. The strategy paid off, and OnePlus was able to wean away a sizable number of consumers from premium brands. OnePlus‘ target consumers included people who wanted to enjoy the experience of a flagship phone — but did not want to pay the premium price tag attached to them. This strategy resulted in the company focusing only on affordable flagship devices in the first few years of its existence.
While this strategy worked well for a while, OnePlus was also quick to realize that it had to move beyond making just affordable flagships and widen its product portfolio. As a result, the company has been strengthening its mid-range portfolio for the past couple of years. The process started in 2020 with the launch of the OnePlus Nord series.
