The open world survival game Sons of the Forest from developer Endnight Games launched on Steam this week and sold over two million copies 24 hours after it was released in early access.
A few days ago, Warner Bros Interactive announced that its Harry Potter-based game Hogwarts Legacy had sold 12 million copies in its first two weeks on sale. That’s some pretty impressive sales numbers for any game, but remember that it was made as an AAA-budgeted game based on a well-known entertainment franchise, and had tons of hype and marketing well ahead of its launch.
Having said all that, consider the Thursday launch of Sons of the Forest, from developer Endnight Games. The game didn’t get a fraction of the mass media marketing of Hogwarts Legacy, and launched in Early Access on just one platform, the PC on Steam. Yet, the developers posted on Twitter late Friday that the game had already sold over two million copies just 24 hours after it launched.
