The AMD Radeon 7900 XTX, 7900 XT, as well as last gen 6950 XT, are currently selling at or below their MSRPs. These graphics cards are excellent for gaming at 4K at the highest settings.
Over the last month or so, storage components like CMR-based high capacity hard disks, SSDs (both internal and external), have taken a nose dive in price making them generally great buys at the moment. However, in case you are looking for CPUs and GPUs, it looks like going AMD could be a great option now. Cheaper, more affordable AM5 boards are finally beginning to arrive, and on the graphics side, AMD is also dropping prices of the RX 7900 series cards, and some are selling under MSRP too (buying links below).
There is a reason the price, at least in the case of the 7900 XT, has dropped so much as it was pegged too close to the XTX variant even though it is noticeably slower.
