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The telecommunications giant T-Mobile announced it’s buying the budget cell service provider Mint Mobile — best known for its ads with actor and part-owner Ryan Reynolds. The cash-and-stock deal, which includes two other brands, is worth $1.35 billion.
T-Mobile CEO Mike Sievert said Wednesday that the company would use its size and resources to „supercharge“ Mint, which uses T-Mobile’s wireless network and offers plans for as little as $15 per month.
„Over the long-term, we’ll also benefit from applying the marketing formula Mint has become famous for across more parts of T-Mobile,“ Sievert added.
