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Several attorneys general announced a new $462 million settlement from e-cigarette manufacturer JUUL Labs on Wednesday.
The settlement is the largest multistate settlement which includes the most „stringent restrictions on the company’s marketing and sales to protect and to prevent minors from vaping,“ New York Attorney General Letitia James said during a press conference.
James added „JUUL’s lies lead to a nationwide public health crisis and put addictive products in the hands of minors who thought they were doing something harmless,“ James said at the press conference alongside attorneys general for Washington, D.C., California, Illinois and Massachusetts. Two other states, Colorado and New Mexico, are also recipients of the funds from the settlement.
„There is no doubt that JUUL played a central role in the youth vaping epidemic. Today, Juul is paying for the widespread harm it caused and will undergo severe restrictions on its marketing and sales practice,“ James continued.
JUUL’s decision to target underaged students was widespread, the attorneys general said on Wednesday. In New York, James alleged that the e-cigarette company targeted middle and high school students in New York using „colorful ads featuring young models and flashing parties in New York City and the Hamptons, all while downplaying the harmful effects of vaping.
