Amazon is planning to jump aboard the generative-AI bandwagon by incorporating the technology into its search engine, a job listing reveals.
Amazon looks set to jump aboard the generative-AI bandwagon with a new project that will involve a “once-in-a-generation transformation for search,” according to a job ad spotted by Bloomberg on Monday.
The listing — now removed by Amazon but accessible via a web-based archive — is for a senior software development engineer and says: “We are reimagining Amazon Search with an interactive conversational experience that helps you find answers to product questions, perform product comparisons, receive personalized product suggestions, and so much more, to easily find the perfect product for your needs.”
The conversational element sounds very similar to the new wave of AI chatbots led by Microsoft-backed OpenAI, whose ChatGPT tool went viral soon after its launch in November. ChatGPT and similar chatbots such as Google’s Bard are able to converse in a very human-like way, and elements of each are being baked into Microsoft’s Bing search engine and Google’s own search tool.
