The Florida governor seems to understand that in today’s GOP primary, serious people need not apply.
Ron DeSantis is announcing his presidential campaign by talking to Elon Musk on Twitter. The Florida governor’s attempt to fit into Donald Trump’s shoes is only going to get worse from here.
Not Serious People
I am not going to open Twitter this evening to hear Ron DeSantis announce—finally, for real, no joke, this time he means it—his campaign to become the leader of the free world. Neither are you, in all likelihood; Twitter is composed of a tiny fraction of highly engaged social-media users, and most people in America aren’t on the platform. Even fewer use Twitter Spaces, the audio component of Twitter where users can tune in to a live conversation. (I’ve participated in some of them. They’re fun, but a bit cumbersome.)
Regardless of what plays out tonight, or how many people tune in (or don’t) to hear it, I have to wonder: Who came up with the galaxy-brained idea of matching up two of the most socially awkward people in American public life for a spontaneous discussion on Twitter? It’s not even laden with the pomp and suspense of a real announcement: As my colleague David Frum tweeted yesterday, “If you tell Fox News you plan to announce your candidacy on Twitter, isn’t that really … announcing on Fox News?”
In any case, the venue is, to say the least, something of a risk. The last time Musk tried to participate in a Twitter Spaces event, he got exasperated with journalists for asking him questions and quickly left the discussion. (Much like Donald Trump, Musk seemingly cannot internalize that everyone in the world does not actually work for him.
