Google wants to make search more „personal“ and more „snackable“, and AI is going to play a significant role.
We know that Microsoft has been busy pushing AI functionality into Bing, which seems to have caught Google a little unawares. Google undoubtedly has big AI-and-search plans of its own though, and a big chunk of them just leaked out.
A report from The Wall Street Journal (opens in new tab) (via Android Police (opens in new tab)) outlines how Google is planning to add its own AI chatbot to search on the web, as Microsoft has done. It also wants to make search more „personal“ and varied, with short videos and social media posts embedded alongside the standard list of links.
This is based on internal documents leaked from inside Google, which also mention making search more „visual“, more „snackable“, and more „human“ – so make of those buzzwords what you will. Most of these changes should be arriving this year.
