The Apple Vision Pro was reportedly aimed to ship around one million units, but that figure has dropped sharply
A series of challenges forced the official release of the Apple Vision Pro to be delayed to early 2024. However, even with a fresh start to the year, the latest shipments estimate suggest that the mixed-reality headset will not be a commercial ‘home run’ for the technology giant, but as a technological marvel, it likely has had a significant impact on people without even arriving to the market.Apple Vision Pro shipments may only reach 150,000 units, though others do not agree with these numbers
Dropping from one million units to 150,000 should be a cause of concern, but given that the Apple Vision Pro will have a $3,499 price tag, it should not come as a surprise that the device will ship in lower volumes. On Twitter, Ayesha Tariq states that one insider told the ‘Maeli’ that the initial target was to ship one million units, which later dropped to 300,000 units, then 150,000.
Even at 150,000, with its current price tag, the Apple Vision Pro will bring in $0.
