The Apple Vision Pro may only be available to customers through an appointment system, which is a similar approach the company followed
The Apple Vision Pro will reportedly be marketed in a different manner. Where other companies will likely want its devices on the shelves of major retail outlets, Apple is taking a different route, with customers requiring appointments to confirm their purchase. The California-based giant also intends to make a separate space in its retail stores to provide that ‘immersive’ experience for users who want to try it before they buy it.The first Apple Watch was not available to purchase immediately either; like the Vision Pro, customers had to make appointments first
Requiring an appointment prior to making a purchase is a practice that is not unfamiliar to Apple, as Bloomberg’s Mark Gurman says in his Power On newsletter that the last time the company introduced such a marketing tactic was with the first Apple Watch, which launched back in 2015. With the company building specific areas in its physical outlets for potential buyers to try out the Apple Vision Pro, these spaces will also serve as a hub to take the correct band size, along with other measurements, as stated below.
