Carl Pei’s sneaky genius combines the best of iPhone and Android + killer price for the new Nothing Phone 2. Take an early look.
What’s interesting about Nothing’s second phone is that the rookie phone-maker doesn’t seem to be trying to build a new phone from the ground up. Instead, Carl Pei and his (small) team seem to be going for an improved version of the Nothing Phone 1, and I believe that’s exactly the right recipe for such a unique device like the Phone 1.
For example, Nothing has already confirmed that the Nothing Phone (2) will be equipped with a flagship Snapdragon 8+ Gen 1 chip as opposed to the mid-range Snapdragon 778+ in the Nothing Phone 1. Of course, the Snapdragon 8+ Gen 1 is last year’s flagship SoC but still packs quite a punch, which makes the upgrade massive.The Phone 2 also has a new 6.67-inch AMOLED screen (vs the Phone 1’s 6.5-inch panel) as well as a 4,700 mAh battery (up from 4,500 mAh). 3 years of Android updates and 4 years of security patches are also in the bag to assure your Nothing Phone 2 stays fresh and snappy over time.But nothing screams “if it ain’t broke, don’t fix it” more than the design of the Nothing Phone 2, which now looks pretty much confirmed thanks to an official silhouette of the Phone 2 that seems to match leaked renders. While on the surface it might look like the Nothing Phone 2 will be more of a Nothing Phone 1S, I have a feeling the small upgrades will actually make it one of the best Android phones you can buy in 2023, especially if the price is right. As you can see, there aren’t many secrets surrounding the unreleased Nothing Phone 2 even a month before the launch of the device, and that’s because, just like the phones it makes, Nothing is a very “transparent” company, which is part of what makes it stand out and appeal to users.Nothing’s recipe for successfully making it as a brand new phone-maker in a world dominated by Apple and Samsung is surprisingly easy to see (through), and it starts with the design; goes through clever marketing, and ends with a competitive price…
Design is first; specs don’t really matter
Market with a sense of intimacy – you’re not a company but a community; you don’t have customers but friends
Make products affordable enough but not too affordable so they are perceived as “cheap”
Nothing Phone 2 design reveals sneaky genius Carl Pei „copied“ iPhone 15 Pro before Apple’s flagship is even released
Of course, as OnePlus co-founder, Carl Pei is well versed in the art of making a “flagship-killer” phone – one that seems to be just as good as Apple and Samsung’s $1,000 devices at half the price.
