Mark Zuckerberg’s new Twitter copycat app has attracted 100 million users in less than a week, but its rise is less significant that ChatGPT’s growth.
Mark Zuckerberg had cause to celebrate over the weekend as Meta’s newest app, Threads, passed the 100 million user milestone less than a week after its launch.
The would-be Twitter competitor is now the fastest-growing app ever, beating ChatGPT, the generative AI chatbot that corporate America hasn’t stopped talking about all year.
Does it make it every bit as impressive? Not necessarily.
As far as personal projects born out of spite for fellow tech billionaires go, Threads is immensely successful.
But its leap to 100 million users had a massive jumpstart thanks to its integration with Instagram, whose billion-plus users are actively encouraged to download the new app if they fancy adding a new social-media timesuck onto their devices.
Threads is also a seemingly enticing place to spend time, as the service’s ad-less, vitriol-free Threading resembles the friendlier, halcyon days of Twitter before the bird app descended into mayhem under Elon Musk’s ownership.
