Disney is raising streaming prices for its Disney+ and Hulu ad-free plans, similar to Netflix and Max pricing. It is also exploring ways to crack down on password sharing for Disney+.
The Walt Disney Company announced significant price increases across its streaming services, including Disney+, Hulu, and ESPN+ (in a bundle), to accelerate the profitability of its direct-to-consumer business.
Beginning October 12, the ad-free version of Disney+ will increase by $3 to $13.99 per month. The ad-supported Disney+ will remain unchanged at $7.99 per month. The ad-free version of Hulu will increase by $2 to $17.99 per month, while the ad-supported version will remain at $7.99.
The price hikes represent a 27% increase for ad-free Disney+ and a 20% jump for Hulu without ads. By comparison, Netflix’s premium plan without ads is $15.49 per month, and Warner Bros. Discovery’s Max is $15.
