Reports that Ariana Grande, Justin Bieber, Demi Levato and other stars have separated from Scooter Braun have swirled — and been denied — for days.
Topline
If rumors are to be believed, longtime music industry big shot Scooter Braun has parted ways with his biggest talents including Ariana Grande, Justin Beiber, Demi Levato and Idena Menzel—but few facts are actually known about the seemingly dramatic situation that has played out through a multi-day online firestorm including anonymous sources, off-the-record confirmations and only one strange comment from the man himself.Key Facts
It all started with Justin Bieber: Puck News last Friday reported that Bieber was quietly looking for new management and „lawyers were involved“ in his split from Braun, who discovered the now-internationally famous superstar on YouTube and signed him in 2008, when Bieber was just 13 years old.
Representatives for both Braun and Bieber later told Billboard that the “rumors” were “not true,“ but Puck founding partner and reporter Matthew Belloni has said he stands by his reporting and neither Bieber nor Braun himself have spoken out about the claim.
On Monday, Billboard also cited anonymous sources when it reported Ariana Grande and Demi Lovato had parted ways with Braun and, on Tuesday, The Hollywood Reporter added Broadway and Frozen star Idina Menzel to the list of artists no longer working with Braun’s management agency SB Projects—also citing „a source close“ to the star.
Variety reported that multiple sources have denied both Bieber and Grande’s splits from Braun, and say the rumor mill could instead have been spurred by a years-long move by Braun himself away from day-to-day management and toward his role as CEO of entertainment giant HYBE America—Variety said multiple sources (again, anonymous) say it’s been years since he was deeply involved in the careers of his biggest artists.
SB Projects’ client roster includes Bieber, Grande, Levato, the Black Eyed Peas, Carly Rae Jepsen, Dan + Shay, David Guetta, Hilary Duff, Psy and Tori Kelly.
