Following speculation that Apple’s partnership with Hermès could be about to end, the relationship appears as solid as ever following Apple’s Wonderlust event.
Apple has strengthened its partnership with Hermès, with the luxury-goods maker introducing new woven, knitted, and “sporty molded rubber” bands for the Apple Watch, the latest iteration of which was unveiled at the tech giant’s Wonderlust event on Tuesday.
In the day’s running up to Tuesday’s event, Hermès removed from its own online store the leather bands for the Apple Watch 8. Combined with a claim by Bloomberg reporter and Apple tipster Mark Gurman that Apple was moving away from leather for environmental and sustainable reasons, speculation was rife about whether Apple might be on the verge of ending its partnership with the famous retailer.
