Upgrading to Apple’s latest professional-grade iPhone could be a smart move for organizations
Apple has unveiled its latest flagship handsets – the iPhone 15 Pro and the Pro Max – targeting consumers and professionals alike.
There’s no doubt it’s one of the best smartphones out there, despite its base model’s premium $999 price tag, and there are plenty of features sure to appeal to all.
Among the improvements against the previous series are a sleek titanium finish and the first-time inclusion of the USB-C port. But there are a handful of specific qualities that might encourage businesses to consider Apple’s latest flagship for deployment within their teams. We’ve rounded up six reasons businesses should consider upgrading to the iPhone 15 Pro or Pro Max.1. Customize the Action Button for productivity gains
Apple has replaced the Ring/Silent switch in its latest Pro and Pro Max handsets with a multifunctional Action Button that elevates on-the-go productivity to new levels. This, GlobalData technology analyst Ardit Ballhysa tells TechRadar Pro, will appeal to businesses as it’s “a much more convenient, faster, and accessible way of initiating a shortcut as opposed to navigation on the iPhone”.
With the Action Button, you can trigger functions by pressing or holding it. Switch between Sound and Silent modes by default, or press it while using apps to perform app-specific functions. But you can get more use by tweaking its settings.
Users can set functions from broad categories including Focus, Camera, Flashlight, Voice Memo, Accessibility, Shortcut, and Translate. Within each, they can assign specific functions; the Camera includes actions such as photo, selfie, and portrait selfie, among others. While some default actions – like Voice Memo – may appeal to professionals more than others, the Shortcut category takes things a step further by letting users map a third-party app to the button.2. Better precision and connectivity with Apple’s second-generation Ultra Wideband (U2) chip
Apple first introduced its 16nm Ultra Wideband chip with the iPhone 11 and has since included it in all subsequent models, as well as its latest Apple Watch devices.
The UWB chip powers accurate geolocation and the Find My security system, among other uses, bolstering its claim to be one of the best secure smartphones. Now, with the iPhone 15 Pro, users can benefit from an upgraded 7nm version, dubbed U2, which offers much better accuracy and far less power consumption when in use.
