Barbie-maker Mattel said sales of its blockbuster doll jumped 14% in the third quarter thanks to the „Barbie“ box-office hit starring Margot Robbie and Ryan Gosling.
Barbie maker Mattel said sales of its iconic doll jumped 14% in the latest quarter thanks to the “Barbie” box-office blockbuster starring Margot Robbie and Ryan Gosling.
“Dolls continue to grow with the benefit from the ‘Barbie’ movie,” Mattel CEO Ynon Kreiz said during the toy company’s third-quarter earnings call on Wednesday after reporting sales surged 9% to $1.9 billion for the three-month period ended Sept. 30.
“The movie has broadened Barbie’s fan base, which will be an important contributor for the brand as part of our long-term franchise marketing strategy,” Kreiz added of the film, which reigned over the box office for four weeks after its July 21 debut.
To date, 13 weeks since its release, “Barbie” the movie has grossed a staggering $1.
