Apple appears to have many of the essentials in place to launch a full-blown search engine, and it could enhance it with AI smarts.
A new report from Bloomberg reckons that a full-blown Apple search engine „may be closer than you think.“ Maneuverings inside Apple, as well as various recent acquisitions, point to the Cupertino company preparing a formidable search engine which may be enhanced with AI smarts.Apple is fond of vertical integration, but one glaring gap in the business is a web search engine to do battle with Google and Microsoft. At the time of writing, its long-standing Google deal remains in favor, netting it roughly $8 billion per annum. Obviously Google is handing over that much money as it is making plenty more from the deal and the day may be getting nearer when Apple wants the full pie.
