Apple will host an event titled Scary Fast in October, but what should you expect to see? We’ve got all the latest rumors on the devices set for the show.
After months of rumors, Apple has finally announced an event where it will reveal a bunch of new products for waiting fans on October 30. The uncharacteristically late event will start at 5 p.m. PT and will be streamed online for all to see. Dubbed “Scary Fast,” it’s thought the show will focus primarily on the company’s Mac computers — but what exactly are we going to see?
We know Macs will be under the spotlight at Apple’s show for one simple reason: the teaser animation Apple used to announce the event sees the company’s logo morph into the icon for the Finder, an app found only on the Mac. That’s a pretty strong clue if we’ve ever seen one.
We’ve scoured the rumor mill for all the latest leaks and tidbits concerning the show. If you want to know what’s likely on the way, read on.13-inch MacBook Pro with M3 chip
While Apple’s M2 chip wasn’t a huge upgrade over the M1, things will almost certainly be different with the M3. It’s going to be made with a 3-nanometer process (just like the A17 Pro chip inside the iPhone 15 Pro), which is expected to greatly improve its performance and efficiency.
With that in mind, it makes sense to assume that a show named “Scary Fast” will debut this next-generation Mac chip. But which devices will it find its way into?
At the moment, the 13-inch MacBook Pro seems likely. Apple usually launches new chips in consumer Macs first, then pro models afterward. Apple last updated the 13-inch MacBook Pro in June 2022, and before that in late 2020, so this 18-month upgrade cycle would fit in nicely with an October 2023 release.
What about the MacBook Air? That’s a little more complicated. While the 13-inch model got the M2 chip in June 2022, the 15-inch MacBook Air is much younger — in fact, it was only launched in summer 2023. That almost certainly puts it out of the running for the October event, and it’s an idea that Mark Gurman backs up, saying the M3 MacBook Air development is behind that of the MacBook Pro and that we likely won’t see it until 2024.
