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YouTube intensifies fight against ad blockers showing pop-ups, and users are frustrated

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The rep added that using an ad blocker on YouTube is against the site’s terms of service.
What just happened? YouTube is taking a stand against the use of ad blockers to circumvent advertising content on its platform. A spokesperson for the Google-owned video sharing service recently told Insider that YouTube has launched a global effort urging viewers running ad blockers to either enable ads on the site or try its premium (paid) ad-free experience.
The rep added that using an ad blocker on YouTube is against the site’s terms of service.
„Ads support a diverse ecosystem of creators globally and allow billions to access their favorite content on YouTube,“ the spokesperson noted.
YouTube started limiting video views for ad-block users back in June as part of a limited experiment, with some users receiving prompts informing them that the video player would be blocked after three videos if they did not disable the blocker or sign up for YouTube Premium.

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