The new books Breaking Twitter and Pandora’s Box are two worthy additions to your shopping list this holiday season.
The National Retail Federation is predicting that Americans will spend as much as $966.6 billion this holiday season, with Black Friday shopping helping drive at least a 3% increase over November and December sales in 2022. All that shopping will include everything from the purchase of discounted subscriptions to streamers like Hulu to Black Friday sales at major retailers like Amazon and Best Buy. Meanwhile, I’d like to recommend two new books for any readers you might be shopping for — readers who also have an interest in companies like Twitter and Netflix.
The two books — Breaking Twitter, and Pandora’s Box: How Guts, Guile and Greed Upended TV — are fascinating, scooplet-filled page-turners that go deep behind the scenes at major business brands undergoing profound change. The latter, by the way, is driven largely by Netflix but also explores the changing fortunes of its competitors like FX, AMC, Showtime, HBO, Amazon, and Disney.
We’ll take a closer look at each of these two books below.
