Apple has seen the „Weighted Average Retail Price“ of the iPhone decline in the states for two consecutive quarters.
A disturbing trend, at least disturbing in Apple’s eyes, has been taking place with iPhone pricing. Over the last two quarters, the Weighted Average Retail Price (US-WARP) of iPhone units sold in the U.S. has declined according to Consumer Intelligence Research Partners (CIRP). For the quarter that ended in September 2023, US-WARP was $918 down from the $948 US-WARP for the quarter that ended in June 2023. The high of $988 was achieved during the quarter that ended in March 2023.
A year ago, the US-WARP was $957 for the iPhone which means that the trend toward lower iPhone pricing in the states has not only been happening for two consecutive quarters (the short-term trend) but has also occurred on a year-over-year basis (the longer-term trend).
