Taylor Swift made more money via merchandise sales at her tour stops in 2023 than Drake did via ticket sales.
Taylor Swift can make money like nobody in the music industry. The singer rakes in unprecedented sums with everything she does, and her current concert trek is proving to be her most lucrative move yet. As 2023 comes to a close, the year-end numbers connected to the live music business only further prove how good of a businesswoman Swift is.
The singer’s The Eras Tour ranks as the top-grossing concert tour of 2023. According to Pollstar, Swift earned just under $1.04 billion in ticket sales. That immediately makes it the highest-grossing trek of all time…and she’s just getting started.
