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Apple designed its new Sports app to be fast and simple

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Apple’s own Eddy Cue says the new Sports app is designed to get sports fans the information they want in a simple yet intuitive design.
Apple’s own Eddy Cue says the new Sports app is designed to get sports fans the information they want in a simple yet intuitive design.
On Wednesday, Apple announced the release of a free Sports app for iOS that displays real-time scores and stats for MLS, NBA, and more. The app is designed to relay information quickly and cleanly, much the way Apple’s Stocks and Weather apps are.
Eddy Cue, Apple’s senior vice president of services, told Fast Company about Apple’s goals for the app.

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