Airing a Super Bowl ad can cost a small fortune as advertisers can target an audience of more than 100 million viewers.
The marks the year’s biggest day for advertising, with top brands paying millions to get their messages in front of a television audience that reliably attracts more than 100 million viewers.
Over the years, the cost of a 30-second advertisement has soared, making the Super Bowl the costliest advertising venue on TV. Because the Super Bowl is one of the few events that draws an audience of this size, companies are willing to shell out millions to promote their brands during NFL showcase.
Here’s a quiz to test your knowledge of Super Bowl ad costs.
This year’s crop of Super Bowl ads will feature , from Anheuser-Busch’s iconic Clydesdales to Uber Eats‘ spot featuring Jennifer Aniston and Victoria and David Beckham. If you answered that the cost of a 30-second ad this year is $7 million, you’re right. That’s about on par with last year’s game, but represents a 55% jump from 2019.
This year’s advertisers are not only spending $7 million to buy half a minute of airtime, but are also opening their wallets to secure stars like Aniston and Snoop Dogg, as well as on glitzy productions. And many companies post their ads ahead of the Super Bowl, hoping to build buzz and catpure attention.
