Meta is adding the infamous Apple tax to its paid Instagram and Facebook boosts later this month, but is also telling buyers how to avoid those pesky App Store fees.
Meta will become beholden to Apple’s 30% in-app purchase fee later this month, but wants Facebook and Instagram users to know there’s an easy way to avoid these extra costs.
„We are required to either comply with Apple’s guidelines, or remove boosted posts from our apps. We do not want to remove the ability to boost posts,“ Meta said in a Thursday blog update.
Meta’s boosts are a type of paid advertising that shows a Facebook or Instagram account’s posts to a wider audience. Meta frames boosts as a tool that many „small businesses“ use, but it’s also being used by celebrities, brands, and individuals looking for more eyes on their content.
