Universal Music Group has removed its extensive music catalog, which includes superstars like Taylor Sift, Drake and Olivia Rodrigo, from TikTok.
In a significant blow to TikTok, Universal Music Group (UMG) has initiated the removal of its extensive music catalog from the platform, impacting global superstars such as Taylor Swift, Drake and Olivia Rodrigo.
This drastic action comes as a result of failed negotiations to renew the licensing agreement that allowed TikTok to feature music from some of the biggest names in the industry.
With the previous deal expiring on Jan. 31, the inability to reach a new agreement has led to a notable void in the platform’s music offerings.It’s a fight over money and residual amounts paid by TikTok
The discord between the two giants centers on several critical issues, including financial compensation for artists and songwriters, the handling of AI-generated music, and measures to ensure online safety, safeguarding against hate speech, bigotry, bullying, and harassment. UMG’s decision to pull its music from TikTok marks a pivotal moment in the ongoing debate over the value and protection of creative content in the digital age.
UMG has publicly accused TikTok of trying to coerce them into accepting an unfavorable agreement, one that falls short of addressing the record label’s concerns over fair artist remuneration, the implications of generative AI on copyright and creativity, and the assurance of a safe online environment for both creators and users.
