Bob Iger reportedly paid Taylor Swift’s family over $75 million to secue the rights to stream ‚Taylor Swift: The Eras Tour (Taylor’s Version)‘ on Disney+.
The rights to stream Taylor Swift‘s coveted concert film were reportedly worth a significant chunk of change to Disney boss Bob Iger.
According to Matthew Belloni’s Puck newsletter, the Disney CEO allegedly shelled out over $75 million to the pop star’s family for Taylor Swift: The Eras Tour (Taylor’s Version) to stream on Disney+, besting fellow media powerhouses Netflix and Universal, who were also involved in a bidding war over the film.
Decider reached out to Disney+ Global Publicity for comment, but did not hear back by time of publication.
Before landing its Disney+ streaming deal, Swift’s Eras film raked in more than $93 million at the box office during its opening weekend, per IMDb, and ultimately brought in over $261 million internationally (over half of which went to Swift, per Belloni). The AMC app actually crashed ahead of the film’s Oct.
