Apple is offering former MLS Season Pass subscribers a free one-month trial to the service hoping to get them to return.
It’s a tale as old as time. In an attempt to increase the popularity of soccer in the U.S., a huge superstar has tons of cash thrown at him to sign with a U.S. team that plays in the latest version of a professional North American soccer league. The ploy nearly worked the first time back in 1975 when the New York Cosmos imported the one man associated with soccer at the time who was bigger than the sport itself: Pele.
Within a few years, the Cosmos were attracting over 77,000 fans to Giants Stadium and it looked like soccer might become a popular spectator sport in the U.S. But outside the Big Apple, attendance was nothing to write home about. For example, this writer would watch the Fort Lauderdale Strikers play to tepid crowds of 13,000.
